Amidst the endless competition of mobile apps, if you think that you have been the clear winner because you got a unique app, then probably you are wrong. The marketers of claimed that apps with more focus on customer retention strategies can help in building revenue efficiently and sustain it in long run. That’s why it is prudent for businesses to seek the assistance and support from experienced app development companies, that can leverage all the powerful techniques to not only drive users traffic to apps but also retain them as active users for them.
Have a quick look at some of the most proven measures that effective in maximising users retention of apps. #1 Make users surprised and delighted If you want to get an amazing app that entices your users, then try to interpret the user behaviour. Dig into their psychological stances and understand their preferences to offer a user experience with personalised features. If your app’s UX can amaze and delight them whenever they open your app, they are sure to come back often. #2 Present app’s content in a way that engages users To ensure that your valuable users stick to your app, keep feeding them with new and engaging content. Even if an intuitive interface can catch the attention of the users after they first open the app, but in the next place they look for content to get all the relevant information. Newsfeed, email digest, and reminders are some tricks to provide users with the useful content. #3 Gamify your app or create humor Use humor or fun element to engage your users more. Retaining existing customers is equal to having a new customer but the cost of retaining an old customer is less than acquiring a new one. Gamification is one major trick to allure your customers. Integrate gaming elements like unlocking items, leaderborads, certifications, rewards, unlocking items, and levelling up to boost up user engagement. All these elements inspire users to keep coming back. #4 Use of push notifications Push notifications are proven way to boost app retention by fetching back the users to the app frequently. With push notifications, you can keep reminding your users about any new features, new deals or coupons, or about anything that your users are missing out by not visiting your app. #5 Make yourself responsive and supportive to the users Do not just consider your app’s features and UX are enough to satisfy the customer. What if any of the users encounter a problem while using the app. They can simply leave and uninstall it. So, dedicate a page in your app solely for customer support providing all the contact details and create a space for feedbacks or reviews to make sure you listen to your users. All these are highly proven approaches helping app owners to boost up the retention rate of their apps. But make sure who got your app in the right hands to ensure your maximum retention. GetAProgrammer, a leading app development service provider in Australia, is widely known for its dedicated team of app developers who can be the right choice for you now!
Comments
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
April 2017
Categories
All
|