Since its unveil in the year 2008, the industry-leading eCommerce platform, Magento has emerged as the most popular choice because of its enterprise-class features. With a count of more than 200000 eCommerce stores developed by using Magento, it can be considered as an excellent option for your next eCommerce project.
Apart from offering a user-friendly browsing journey all through the eCommerce website, entrepreneurs greatly focus on making it more visible within the vast range of options available on the Web. Adhering to this fact, here we would like to state some key tactics to incorporate for ensuring that the product pages of your Magento-built online store gains utmost visibility in the search engine rankings. Creating unique product descriptions Well, eCommerce merchants often make a mistake by using the product descriptions provided by the manufacturer for their product pages which, will get considered as a duplicate content by the search engines. For getting the website penalized, Google might not even index at the first place. The product descriptions happen to be a great opportunity for you to prepare compelling, one-of-a-kind sales copy for enticing visitors to purchase the products. Using long-tail keywords Long-tail keywords are mostly the very targeted search phrases which, contain more than at least 2 words. The visitors who search by using long-tail keywords mostly know clearly about their requirement and thus, a product page being specifically optimized for this comes with a greater likelihood for intriguing and converting the customer who is ready to purchase. Incorporating customer reviews Product pages featuring genuine customer reviews convert almost 58% of visitors more thereby, increasing the revenue figures by almost 62%. Well, it’s because the reviews establish credibility thereby, providing social proof to the prospective buyers. While considering the SEO perspective, product pages which, feature customer reviews rank good as because, the Google appreciates pages which, are being frequently updated with unique and fresh content. Making navigation intuitive The eCommerce store’s architecture hosts a great impact on attaining higher search engine rankings thereby, providing the most enhanced user experience. You must organize the product pages into divisions which, are easy to search, understand and follow as well. Writing compelling metadata Every product page requires catchy, unique meta titles and descriptions which, include the keywords and it is considered to be one of the most significant aspects of on-page optimization in SEO. The metadata happens to be the first thing mostly seen by potential customers after a Google search and thus, try to make the most of impression by drawing them with an enticing copy which, includes a convincing call-to-action. Improving performance of an eCommerce store greatly depends on the specific type of SEO initiatives taken by you and thus, you must act rationally. As the worthy choice, seeking specialized help of an adroit Magento programmer will serve as the ultimate choice for you.
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