Artificial Intelligence, the concept was entirely futuristic which was shown in the Hollywood movies however, it has touched many facets of human lives by now. This advent has been really fast and now, AI has also been integrated into the working of smartphones as well for offering a world-class user experience.
With the advancement of machine learning, deep learning and machine language processing, experts have developed chatbot interfaces, which are quite convenient and natural as well. Thus, it has been the main reason behind the ‘app revolution’. Adhering this fact, here are some of the finest innovations mostly emphasized by leading mobile app developers which, will reflect a blend of Machine learning and AI. App User Interfaces Apps are evolving fast and are covering both the purpose of individuals as well as corporates, thereby making the process simpler. The conventional tap interface is getting restricted in terms its capability and as per the experts, it’s going to get completely replaced by chat interface in future. Users will be able to use chatbots to get a seamless experience like making payments, hotel booking and much more. Ad targeting The act of targeting is certainly a mechanism of trial and error. What we do is build hypothesis about the target, display the ads, evaluate the conversion and retarget them again. Machine learning will help in this context by learning and inculcating user behaviour in all the ads, comparing them and enabling them in targeting the demographics with in-depth focus. Improving User Experience AI comes with the application of automated reasoning, which helps us to program the apps well such that decisions can be made pretty fast after considering different types of parameters. Machine learning and AI have enabled apps to become smarter thereby, depending less on human intervention and offering a personalized experience. Cross selling on apps Making the app popular and widening its user base is expensive, tough and time-consuming. However, by selling more items to the existing customers is considered to be a potential way of revenue maximisation and cherish a long-lasting relationship with them. An in-depth analysis of past views, transactions and actions will help you in classifying the users into homogenous groups. This behavioural study can further be used in predictive analysis for pushing real-time, immediate suggestions of your app. The Final Getaway 2016 has already seen dozens of tech advancements related to AI and 2017 is going to see a dozens more. As said by the top influencers in the industry we are about to step into an AI-driven world from the mobile-driven world which, will certainly the working of mobile apps.
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